There are many criteria for measuring the success of an IEO, an initial stock offering. The price of the token, the size of the community, the essence of the idea and the milestones achieved are all criteria for evaluating the progress of a tokenized project. However, for projects seeking to achieve maximum success, liquidity is a crucial factor. The more exchanges IEO touches, the more chances of survival, according to the analytical team of the Milonbit exchange.
Initial exchange offerings have become big business: according to Inwara, in the first half of 2019, IEO projects attracted an incredible $1.625 billion. The second half of the year continued this trend, with the leading exchange platforms maintaining an intensive schedule of their IEO – once a month, as with Binance, and 24/7 in the case of small platforms, for example, Latoken.
Investors’ demand for initial exchange offerings also remains high, and leading Telegram channels about cryptocurrency confirm this. Investors are really watching the pre-sales and initial rounds of projects that will eventually appear as IEO on Binance or Huobi.