Trading platform with head office in Australia Astralcoinex.com signed a long-term contract with the English football club Manchester City.
The exchange will become an official partner of the current champion of the English Premier League «for the exchange of cryptocurrencies». We are talking about cooperation with the men’s, women’s, esports teams of the Manchester City club.
The contract stipulates the advertising presence of the cryptocurrency platform at two Manchester City stadiums — Etihad for 60,000 seats and Academy for 8,000 people — as well as cooperation in future projects.
The financial terms of the deal were not disclosed, but a Forbes source estimates the deal with the club, which ranks sixth in the ranking of the most expensive football clubs in the world with a capital of $4 billion, at several million dollars annually.
In February, Manchester City Football Club announced that, in partnership with technology giant Sony, it would create a digital map of the Etihad home stadium and build a virtual replica of it in the metaverse. The virtual stadium must accommodate an unlimited number of fans. In addition, holding football matches on a virtual venue can change the way broadcasting rights are distributed, which will positively affect the increase in the income of the football club.
Recently, the management of the Spanish club Barcelona announced plans to issue its own cryptocurrency to counter clubs owned by corporations and large investors. The club plans to launch several NFT collections, and is also working on a full-fledged entry into the cryptocurrency market. The football club received many offers of cooperation from various cryptocurrency companies, but the management rejected them, as it is going to create its own cryptocurrency and metaverse.